Adidas replaced Nike as Manchester United’s kit manufacturer in 2015 and the new Ԁєɑł will be worth at least £90million per year to the club.
Manchester United have penned a new 10-year Ԁєɑł with sportswear giants Adidas worth £900million across the course of the agreement.
The fresh terms mark a significant improvement on the current Ԁєɑł, which commenced at the beginning of the 2015/16 season. The new Ԁєɑł is worth at least £90m per season, adding financial security from what is the club’s single biggest source of revenue.
Unitedhave seen record sales for the new 2023/24 strips across both men’s and women’s teams. The new Ԁєɑł enhances focus on thewomen’s sideafter its reintroduction in 2018.
The club said the guaranteed £900m income over 10 years was ‘subject to certain adjustments’. It is not clear what these adjustments are but the original Ԁєɑł United signed with Adidas stipulated that successive seasons without Champions League football would trigger a reduction in payments.
United’s CEO Richard Arnold said: “The relationship between Manchester United and adidas is one of the most iconic in world sport, forged thɾօυɢҺ a shared commitment to style, flair and, most importantly, high performance.
“With its roots in the 1980s, our partnership has been reinvented over the past decade with some of the most innovative designs and technology in sportswear. We are now looking forward to refreshing this powerful partnership again thɾօυɢҺ the remainder of this decade and into the 2030s.”
Adidas CEO Bjorn Gulden said: “We are extremely proud to announce the extension of the contract with Manchester United.
“Adidas and Manchester United are two of the most important brands in international football and it is very natural for us to continue our cooperation. We will combine tradition and innovation to please both the players and the fɑɴȿ. We look forward to continuing our partnership with one of the most iconic clubs in football.”
